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Named the number one Most Affordable Online Master’s in Marketing in 2020 and currently ranked 28th by the 2024 U.S. News and World Report ranking, the 30-hour Master’s in Marketing Research and Analytics program focuses on both quantitative and qualitative methods and their application in a marketing context. Students will learn to analyze data using cutting-edge statistical techniques and how to apply the results to guide and support marketing-related business decisions.
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Texas Tech University’s Master of Science in Marketing Research and Analytics (MSMRA) program prepares graduates for success in an ever-expanding industry. Our highly-experienced faculty and application-focused curriculum better prepare students who want to take advantage of the career possibilities in marketing research and analytics. Our graduates gain a clear advantage in an increasingly-relevant area.
Marketing research and analytics play an essential role in companies that value informed, strategic decision-making. Learn to connect information about products or services, customers, and markets to business performance metrics. Acquire the necessary skills to contribute to important decision-making by using data to improve productivity and profitability. Marketing research is increasingly being incorporated into the strategic planning function by today’s leading companies. The added value and importance of technology and data collection is increasing the demand for managers with fluent research and analysis skills, as well as the need for research analysts and survey researchers.
Examines marketing functions, the institutions which perform them, and the study of marketing planning, strategy, and tactics. Includes the organization, execution, and control of the marketing effort.
Provides an overview of consumer behavior theories and introduces research methods to analyze consumer data.
Provides students a foundation in marketing analytics using databases, analytics, and information systems to collect, analyze, and evaluate consumer information.
Statistical applications using the personal computer, with emphasis on proper presentation and interpretation of statistics in managerial settings.
Provides an overview of multivariate data analysis methods for research in marketing and provides hands-on experience with marketing-focused techniques.
Focuses on measurement issues and developing and designing survey research studies in marketing research.
Focuses on developing skills applicable to experimental research in marketing, consumer behavior, and related fields.
Provides students a foundation in marketing analytics using databases, analytics, and information systems to collect, analyze, and evaluate consumer information.
Provides an overview of various qualitative research methods that are used in marketing research.
Students will learn analytical tools to analyze digital marketing data and develop digital strategies.
Provides an opportunity to apply the tools and concepts of marketing research to a practical problem.
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Take advantage of the No. 17 Best-Online Non-MBA program in the nation.
Earn your Master’s in Marketing Research and Analytics from Texas Tech University.
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